Old Navy Licenses BAYC NFT for Latest T-Shirt Release

On Friday, apparel brand Old Navy revealed a collaboration with Bored Ape Yacht Club (BAYC), depicting another industry-wide application of NFT intellectual property (IP) licensing between a major clothing brand and the popular NFT project.The gender-neutral t-shirt, which has a $19.99 USD price tag, depicts BAYC #7285 and comes in a heather gray color referred to by the brand as "Bored Ape." The short-sleeved rib-knit crew neck is made of 100% cotton and features a Bored Ape graphic across the ...